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Uses of Social Media in a Growing Business

By on Nov 9, 2012 in Blog, Social Media

Social media has risen to a prominent position. Millions of people visit these sites everyday, many visiting multiple times in a day. With social media being relatively new, many businesses are still struggling to understand how to take advantage of the power of social media. In this blog we hope to give a basic understanding, so you can take your first steps to becoming a part of the large community of social media.

Principle 1 – Be Where the People Are

If you want to be seen, make yourself visible.

  • As of October 2012, Facebook had 1 billion active users. That’s almost 10x the amount of people who watch the super bowl. (Facebook)
  • As of September 2012, 60 million active users use Facebook mobile products monthly. (552 million daily users) (Facebook)


Top 3 Social Network Sites:

  • Facebook reached 1 billion monthly active users October 4, 2012. (Zucherberg)
  • YouTube now has over 800 million users each month. (Youtube: Statistics)
  • Twitter hits 400 million tweets per day. (Farber)

 Principle 2 – Basic Business on a New Media

Social media can be used to do a lot of the basic business activities you know will help and grow your business.

Social Media Is Used For:

  • Making Connections with potiential customers
  • Customer Relations
  • Customer Service
  • Building Relationships
  • Name Recognition
  • Branding
  • Marketing
  • Advertising

Other Benefits:

  • Sign-up is free
  • Go Viral (people share your business with others)
  • Great Advertisement
  • Build Relationships
  • Drive Traffic to your Website
  • Build & Manage Your Reputation


Invite everyone you know to come and like your page. Then post statuses and interact with your customers. Check out our post on how to set up a business facebook page.

Here are a few ideas on how to use your business facebook page:

  • Advertise Your Items
  • Promote Sales Events
  • Post Pictures of Sales Items, Special Events, etc.
  • Highlight an Employee of the Month
  • Make Special Announcements!
  • Share a “Tip of the Day”

Facebook is a great way to interact with your current and potential customers. Once they begin liking your page, keep them coming back often by keeping your page updated and relevant.


Creating a YouTube channel allows you to upload videos, create playlists and respond to videos with comments.

Types of Videos

  • Advertisement/Commercial
  • Training Videos
  • Viral Videos
  • Educational
  • Vlog – Video Blog

Any video your potential customer base may be interested in viewing.


Unlike Facebook and YouTube, Twitter is less about interaction and more like a billboard of tweets. In 180 characters or less you can:

  • Advertise your latest product.
  • Announce Specials/Events
  • Share Insights & Quotes
  • Announce a new video you’ve posted on YouTube or Facebook
  • And More