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Uses of Social Media in a Growing Business

By on Nov 9, 2012 in Blog, Social Media

Social media has risen to a prominent position. Millions of people visit these sites everyday, many visiting multiple times in a day. With social media being relatively new, many businesses are still struggling to understand how to take advantage of the power of social media. In this blog we hope to give a basic understanding, so you can take your first steps to becoming a part of the large community of social media.

Principle 1 – Be Where the People Are

If you want to be seen, make yourself visible.

  • As of October 2012, Facebook had 1 billion active users. That’s almost 10x the amount of people who watch the super bowl. (Facebook)
  • As of September 2012, 60 million active users use Facebook mobile products monthly. (552 million daily users) (Facebook)

 

Top 3 Social Network Sites:

  • Facebook reached 1 billion monthly active users October 4, 2012. (Zucherberg)
  • YouTube now has over 800 million users each month. (Youtube: Statistics)
  • Twitter hits 400 million tweets per day. (Farber)

 Principle 2 – Basic Business on a New Media

Social media can be used to do a lot of the basic business activities you know will help and grow your business.

Social Media Is Used For:

  • Making Connections with potiential customers
  • Customer Relations
  • Customer Service
  • Building Relationships
  • Name Recognition
  • Branding
  • Marketing
  • Advertising

Other Benefits:

  • Sign-up is free
  • Go Viral (people share your business with others)
  • Great Advertisement
  • Build Relationships
  • Drive Traffic to your Website
  • Build & Manage Your Reputation

Facebook

Invite everyone you know to come and like your page. Then post statuses and interact with your customers. Check out our post on how to set up a business facebook page.

Here are a few ideas on how to use your business facebook page:

  • Advertise Your Items
  • Promote Sales Events
  • Post Pictures of Sales Items, Special Events, etc.
  • Highlight an Employee of the Month
  • Make Special Announcements!
  • Share a “Tip of the Day”

Facebook is a great way to interact with your current and potential customers. Once they begin liking your page, keep them coming back often by keeping your page updated and relevant.

 YouTube

Creating a YouTube channel allows you to upload videos, create playlists and respond to videos with comments.

Types of Videos

  • Advertisement/Commercial
  • Training Videos
  • Viral Videos
  • Educational
  • Vlog – Video Blog

Any video your potential customer base may be interested in viewing.

Twitter

Unlike Facebook and YouTube, Twitter is less about interaction and more like a billboard of tweets. In 180 characters or less you can:

  • Advertise your latest product.
  • Announce Specials/Events
  • Share Insights & Quotes
  • Announce a new video you’ve posted on YouTube or Facebook
  • And More